Consumer Superbrands 2006-07 was finally launched by Superbrands India on April 12. This time round, almost 13, 000 consumers participated in the on-line process of choosing and shortlisting brands across 169 categories and 1,699 brands.
The Hindu Group, Park Avenue, Anchor Switches, Jockey, Prestige, Yellow Pages, Real juice, Canon, NDTV 24X7, Aquaguard, The Times of India, The Economic Times, Blue Dart, Bournvita, Cadbury’s Dairy Milk, Colour Plus, Crompton, DHL, Exide, Good Knight, Hutch, Airtel, Kerala Tourism, LIC, SBI, Raymond, Servo and Shoppers Stop were some of the brands that made it to the third edition of the Consumer Superbrands.
Anmol Dar, Managing Director, Superbrands India, said, “By allowing consumers to participate and provide their insight on brands of their choices, Superbrands India has established a new paradigm and precedent, where a healthy mix of popular validation, endorsement and providing of brand logic by experts has helped in bringing this new edition.”
The web-based selection process was done by AC Nielson, the Indian market research agency. The selection was done through three stages. The first was that of the consumers’ selection procedure itself, and later a two-stage evaluation, followed by shortlisting and reselection brands by the members of the luminaries and media specialists.
The council members included Vineet Jain, MD, BCCL; Colvyn Harris, President and CEO, JWT; Shantanu Khosla, MD, P&G; and Dr Vijay Mallya, Group Chairman, United Breweries, among others.
The Superbrands organisation is an independent arbiter on branding, and it identifies and pays tribute to exceptional brands by recognising and rewarding those that currently lead on a global platform.