Top Story

e4m_logo.png

Home >> Media - Others >> Article

TNT embraces new strap line ‘Sure We Can’; redesigns website

23-September-2008
Font Size   16
TNT embraces new strap line ‘Sure We Can’; redesigns website

TNT has launched its new global strap line ‘Sure we can’ capturing its ‘Can do’ mentality. In addition, TNT has launched its new Express and Group websites which are the first touch points that would carry the new strap line. Over the next several months TNT will apply ‘Sure we can’ to all its vehicles, such as trucks and planes, as well as to communication materials and campaigns.

Peter Bakker, CEO, TNT, said, “I am pleased that we will start using a statement that truly reflects what TNT stands for. We have shrugged off our shyness and now feel that we need to tell our true differentiating mentality. ‘Can do’ is simply the way we do things. It’s the attitude we all bring to solving problems, carrying out our daily tasks and responding to our stakeholders and the world outside of TNT.”

He added, “The new strap line, ‘Sure we can’, is a reflection of TNT’s existing business culture characterised by a strong ‘Can do’ mentality. It’s our flexible attitude of just getting things done. It reflects in our daily operations from delivering a letter to shipping objects that are oddly shaped and do not fit in a standard box or satchel, like transporting panda bears from China to Spain on time and in prefect condition. It is also captured in our CSR initiatives where we show that it can actually be done: helping the World Food Programme to fight hunger by helping improve its logistical processes. And with ‘Planet Me’ we show that we truly care about the world we live in by building carbon positive depots and offices and integrating hybrid and electrical vehicles into our fleet.”

The TNT website has also been given a complete makeover, including both the Group and Express country sites. These sites have been updated to improve the intuitiveness, relevance and accessibility for visitors and to refresh the look and branding in line with the new ‘Sure we can’ strap line.

The enhanced navigation and content is also expected to deliver an improved customer experience and further encourage customers to use its full range of convenient business tools, including tracking and self service shipping tools such as myTNT.

TNT India Pvt Ltd is a fully-owned subsidiary of TNT NV. In India, TNT was established in 1994, making it the first and the only multinational express company to set up operations on its own. TNT India specialises in providing international door-to-door express delivery solutions.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country