TNS, the global market insight and information group, has announced its strategy to bring together its TNS Media Intelligence and TNS Media Research (iTRAM) businesses to form a new, unified organisation. The combined operation will develop significant long-term business opportunities of digital media measurement.
Through this unification, TNS is creating a platform for new additional services that would take account of the significant shift resulting from media fragmentation and growth of the Internet. The combination aims to create opportunities for other commercial and technical synergies as well as new revenue streams. The core TNS Media Intelligence and TNS Media Research businesses will continue to provide clients with their established services.
David Lowden, Chief Executive Officer, TNS, said, “Everything about the Internet is growing -- the number of users, the range of applications, the depth and breadth of online purchasing, online advertising and its share of online marketing expenditure. Combining TNS Media Intelligence and TNS Media Research is another step in our journey to be recognised as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.”
In the TV industry there is increasing demand for greater precision in measuring viewing habits of audiences watching TV advertisements. It has also become increasingly important to link advertising occurrences with creative treatments, page impression ratings and clickstream analyses. In the online arena, the Internet audience measurement is important, and clients are calling for ways to gain insights from the editorial content and audiences of blogs. In the mobile media context, clients need a similar understanding of content and audiences.
Jean-Michel Portier has been appointed to lead the new operation. Formerly Global Head of TNS Media Intelligence, Portier has been with the TNS Group since 1987 and has been instrumental in developing TNS Media Intelligence through organic growth and acquisitions.