Top Story

e4m_logo.png

Home >> Media - Others >> Article

TNS to combine its Media Intelligence and audience measurement operations

29-September-2007
Font Size   16
Share
TNS to combine its Media Intelligence and audience measurement operations

TNS, the global market insight and information group, has announced its strategy to bring together its TNS Media Intelligence and TNS Media Research (iTRAM) businesses to form a new, unified organisation. The combined operation will develop significant long-term business opportunities of digital media measurement.

Through this unification, TNS is creating a platform for new additional services that would take account of the significant shift resulting from media fragmentation and growth of the Internet. The combination aims to create opportunities for other commercial and technical synergies as well as new revenue streams. The core TNS Media Intelligence and TNS Media Research businesses will continue to provide clients with their established services.

David Lowden, Chief Executive Officer, TNS, said, “Everything about the Internet is growing -- the number of users, the range of applications, the depth and breadth of online purchasing, online advertising and its share of online marketing expenditure. Combining TNS Media Intelligence and TNS Media Research is another step in our journey to be recognised as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.”

In the TV industry there is increasing demand for greater precision in measuring viewing habits of audiences watching TV advertisements. It has also become increasingly important to link advertising occurrences with creative treatments, page impression ratings and clickstream analyses. In the online arena, the Internet audience measurement is important, and clients are calling for ways to gain insights from the editorial content and audiences of blogs. In the mobile media context, clients need a similar understanding of content and audiences.

Jean-Michel Portier has been appointed to lead the new operation. Formerly Global Head of TNS Media Intelligence, Portier has been with the TNS Group since 1987 and has been instrumental in developing TNS Media Intelligence through organic growth and acquisitions.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems