TNS Media Intelligence, a division of global market information provider TNS, has acquired PressWatch GmbH, the reference for media monitoring and evaluation services in Germany. This move gives a boost to TNS’ offering and market share in Western Europe.
Based in Hamburg, PressWatch GmbH was founded in 1999 and is well known for its high quality information service and cutting-edge technologies. Since its launch, the company has covered several sectors including IT and automotive. The company operates a range of specialised services including digital clippings from over 1,000 print publications, monitoring of 7,000 online media sites, both national and international, media response analyses and sponsoring evaluation.
Jean-Michel Portail, Managing Director, TNS Media Intelligence Europe, said, “Through the acquisition of PressWatch GmbH in Germany, TNS Media Intelligence is strengthening its worldwide network and reinforcing its strong position in Western Europe. We are now present in 24 countries across Europe and Asia. This international reach enhances our ability to deliver a daily and pro-active multimedia monitoring service to our global accounts.”
Jörg Kramer, Managing Director, PressWatch, said, “PressWatch is number one in delivering international news monitoring services in Germany. Being a part of a strong international group will strengthen this position and will allow us to offer new and competitive solutions to our clients.”
Established in 24 countries, TNS Media Intelligence explores all forms of media like print, radio, TV, Internet, social media, cinema and outdoors, across the world, 24 hours a day, seven days a week, and offers a full range of insights and analyses. Its services include advertising expenditure monitoring, advertising creation monitoring, news monitoring and sports sponsorship evaluation, among others. TNS Media Intelligence tracks three million brands and is a partner to 16,000 customers in the world.