TNS India has outshone others at the Darrah Estrada Awards for Service Excellence and the TNS Innovation Awards 2004. This year, TNS Asia Pacific had over 60 submissions from more than 20 countries in the region and out of the 15 awards, TNS India team bagged four at an annual event in Kuala Lumpur, Malaysia.
Gautam Nath, Executive VP, TNS India, said: “TNS Innovation award aims to support innovative culture and recognise individuals or teams who have contributed to innovative research methods, products or operational processes. The Darrah Estrada Awards on the other hand, recognises those who have demonstrated leadership, initiative and service excellence.”
The Darrah Estrada Awards for Service Excellence in the category for ‘overcoming the impossible’ was awarded to Sandeep Arora (Group Product Manager) and Rajesh Kumar (Associate Vice President).
The Darrah Estrada Award for ‘Developing the Relationship’ was awarded to the TNS India South research team for their proactive involvement in developing actionable results for Airtel. The team has also won Airtel’s ‘certificate of appreciation’.
The Award for ‘Media Exposure’ was given to Sunil Singh, Manager - Corporate HR for an exclusive study on Zee News, which resulted in outstanding audience appreciation for Zee News and an appreciation letter to TNS India.
The TNS Social Research teams won the TNS Innovation Award for ‘Social Research’, for conducting an exceptional study that revealed innovative techniques to understand and prevent HIV/AIDS among the blue-collar skilled work force.
On winning the award, Sandeep Arora, Group Product Manager, TNS India, spoke on the challenges faced by the team. “TNS co-branded with Economic Times to monitor the consumers’ confidence in the economy. This was in line with ET’s positioning of the ‘power of knowledge’ as in line with TNS’s positioning of the ‘sixth sense of business’. Going beyond the realms of market research while building on action, was a challenge to build in further predictive powers in the framework. Today, the findings of this project are published every quarter, titled ET-TNS-Consumer Confidence Index,” he said
Sunil Singh, Manager, Corporate HR, said: “As an HR-oriented organisation, it was interesting to use mass media exposure for the first-time ever to share the underlying trends that result in high rates of employee attrition. This exclusive study with Zee News helped the larger public understand common reasons as to why corporate executives leave their organisations, the state of their motivation and satisfaction, factors which are responsible for better employee-manager relationships, and sectors which are facing tough times retaining key performers and sectors where morale and motivation of people was high. A key challenge was to gather senior expert’s perceptions, covering different industries and segments.”