Global market information company TNS has renewed its partnership with CNN and ‘Time’ magazine. Under the terms of the agreement, TNS will deliver insights based on consumer opinion research spanning 12 Asia Pacific countries.
James Hall, TNS Regional Managing Director, Asia Pacific, Latin America, Middle East and Africa (ALM), said, “The decision to renew our agreement with CNN and ‘Time’ was based on the successful relationship we have built up over the last two years. Furthermore, the union provides TNS a great opportunity to communicate ground-breaking market information rapidly and effectively to top management and business audiences across the region via high profile media channels.”
As part of the agreement, TNS will provide CNN and ‘Time’ the analysis required to present audiences both regionally and worldwide with an up-to-the-minute public opinion barometer on the issues of the day. The results of the opinion polls will be featured in both print and online editions of ‘Time’Asia, on CNN International and also on the network’s award-winning website.
Jill Dougherty, Managing Editor, CNN Asia Pacific, said, “CNN looks forward to continuing its partnership with TNS, one that delivers timely and topical current affairs research findings to complement our news, business and feature programming from Hong Kong and beyond.”
Michael Elliot, International Editor, ‘Time’, said, “Continuing our relationship with TNS underpins Time’s commitment to deliver breaking news and rigorous analysis of global and regional affairs. Past research results provided timely and interesting insights. We look forward to sharing more of that over the coming year with our readers.”