Top Story

e4m_logo.png

Home >> Media - Others >> Article

Third edition of POP Asia to be held in February 2007; Retail Design Awards introduced

07-December-2006
Font Size   16
Third edition of POP Asia to be held in February 2007; Retail Design Awards introduced

‘Point-of-Purchase’, a leading marketing and retail magazine, will be holding the third edition of POP Asia from February 1-3, 2007 in the Capital. The third edition of this annual expo and convention forum for the marketing-at-retail industry would have a new module – the VMRD Retail Design Awards. The Awards would will felicitate design firms and retail brands in India that successfully use design to create aesthetic and effective retail spaces.

The Awards have been divided into various categories such as product/service, retail formats and size of the stores. Apart from the primary classification, entries will also compete in other design practice-related sections like store planning, fixturing, lighting, visual merchandising, etc.

The entries would be judged by a panel comprising Indian and international professionals from the design, retail and brand marketing industry, such as Martin Pegler, a visual merchandising guru from the US; Joseph Weisher, Founder, New Vision Studio, USA; Linda Cahan of Cahan & Company, USA; and Carol Bagaric, Visual Merchandising Consultant, Australia; and Idiom’s Jacob Mathew, among others.

Vasant Jante, Project Head of POP Asia, said, “Retail design is a vital contributor to the success of retail and it certainly deserves a forum where the best practitioners can be recognised and honoured. Retail design, which encompasses tactical, aesthetic and material participation, will be one of the key differentiators of retail excellence. With the addition of the Retail Design Awards, POP Asia becomes an all-inclusive forum for issue related to successful retail in the country.”

POP Asia is the platform for Indian retail solution providers to showcase their innovative and international ideas to the modern day retailers. The convention will bring together national and international perspectives on all aspects of marketing-at-retail, including point-of-purchase advertising, in-store marketing, POP and store design, store planning, research and technology.

POP Asia is organised by Thoughtshows and Events, the on-the-ground events division of VJ Media Works, which also organises the annual Outdoor Advertising Convention (OAC). VJ Media Works is a media company with interests in publishing and industry events. The company owns three publishing brands – ‘Point-of-Purchase’, ‘Outdoor Advertising’ and ‘VM&RD’ (Visual Merchandising & Retail Design).

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India