The Shop, a two-day summit on organised retailing, kicked off in the Capital on June 28, 2006. The Shop is the first ever retail forum focusing on India’s most promising retail zones. The Retail Theatre at The Shop has international experts and CEOs of India’s key retail chains across formats and categories addressing key retail issues.
The summit is being attended by the likes of Vikram Bakshi, MD, McDonald’s; Andrew Levermore, CEO, HyperCity Retail; Vijay Menon, CEO, Mobile Next; Sanjeev Agarwal, President, Marketing, Pantaloon Retail; Microsoft Business Solutions’ Sushant Dwivedy; Sam Matthew, Head-Client Solutions, Total Outsourcing, Wipro; N Sathiyanarayanan, Senior VP, Lifestyle; and Denny Gerdeman, Co-founder and Principal, Chute Gerdeman, USA, among others.
Delivering the inaugural address, McDonald’s Bakshi said, “North India is leading the growth of organised retail in India. The retail industry in India is witnessing a very interesting phase where different retail formats and categories are emerging and opening up, not just in the metros and larger cities, but also in smaller towns. Northern India is an emerging retail market with all international brands and national retailers targeting the North. Among the northern states in India, Punjab has the highest potential to develop as a key growth market for retailers. McDonald’s itself has 88 outlets in India, 64 per cent of which are located in the North.”
According to Pantaloon Retail’s Agarwal, “Retail as a medium is about being inclusive and not exclusive keeping the real India in mind. The ‘Real India’ frame has many more people than we think. It is imperative to recognise the section of consumers one is targeting. And in India, the debate is not between aspiration and value, but in creating a convergence of both. We at Pantaloon, believe that retail must constitute everything for everyone and through our brands we wish to target every segment of the retail market.”
Microsoft Business Solution’s Dwivedy said, “Mass marketing is dead and every individual consumer needs to be treated separately. Technology can be used in the retail industry to provide better service to consumers and build loyalty factors. The industry needs more web-enabled services. Success for retailers will be driven by smarter operations.”
Amitabh Taneja, Editor-in-Chief, Images Group, the organisers of the summit, observed, “We will witness retailers who have their own well-merited views and concepts which would change retail thinkers to reset benchmarks in many areas and share their huge aura of experience with the audience. Images is now all geared up to focus on India’s most promising retail zones with ‘The Shop’ felicitating interaction of international and national players with these regions in order to facilitate retail expansion and strengthen sourcing from regional brands and manufacturers.”
The Shop has introduced new retail formats to retailers and potential franchisees and retail real estate developers and equips regional players with necessary support and systems and learning from masters in the business of retail.