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Others The pug steps in for Cell18’s viral on brand partnership

The pug steps in for Cell18’s viral on brand partnership

Author | Pallavi Goorha | Monday, May 26,2008 8:40 AM

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The pug steps in for Cell18’s viral on brand partnership

Cell18 has come up with a viral film emphasising on the benefits of partnering with the creative production house. Done on the lines of Vodafone’s pug campaign, the viral has been conceptualised and scripted by Zubin Driver, Network Creative Director, Network18, and Head of Cell18. It has been directed by Harish Tiwari and Divya Talwar, Directors with Cell18.

Commenting on the viral, Driver said, “It is a clutter breaking idea in the advertising space. I’d always found the pug very fascinating, that’s why we used him in the film to get across the brand message that we genuinely partner with brands when we work on them. Cell18 is a partner that understands the value of your brand like its own.”

The film shows a guy being followed by pug wherever he goes. When he enters a lift, the confused pug can’t make up its mind whether or not to follow the guy. It decides to get inside the lift with the guy just as the lift’s doors are closing, and in the process gets caught between the doors. The film ends with a super: ‘Looking for a partner that will really follow you wherever your brand goes?’

Driver added, “We have uploaded this viral on YouTube, Facebook and other online communities.”

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