The Hindu is up and about, building on existing event properties and creating new ones to engage audiences. The latest addition is ‘The Hindu Friday Review November Fest’ in Chennai, which will add to the rich and illustrious musical history of this Carnatic capital.
Speaking to reporters, V Kalidas, VP-Advertising, The Hindu, said, “All the events that we have launched have had some unique elements woven into them and have met with success. The most recent Metro Plus Theatre Fest is now synonymous with the month of August for audiences in Chennai, and we are working towards creating the November Fest as a property synonymous with music.”
The seven-day festival celebrating five different genres of music – classical, light, fusion, ghazal and folk – will usher in the music season, which traditionally begins mid-December. Another highlight will be the ‘jugalbandhi’ performances from unlikely co-stars on the music stage, hailing from the North and the South.
Among the high profile performers are Bombay Jayshri, Ronu Majumdar, ‘Mandolin’ Shrinivas, Swedish Band Mynta, Fazal Qureshi, Gundecha Brothers, Ustad Nishat Khan, Shubha Mudgal, and Runa Laila.
The ticketed event will run from November 19 to 25, and on the agenda is a conference on the topic “Is Indian Music going Global? Challenges and Opportunities”. This ‘By invitation only’ conference on November 21 will feature Aruna Sairam, Sudha Raghunathan, Fazal Qureshi, Christian Paulin, Karaikudi Subramanian, Sriram Parasuraman and T M Krishna.
It’s clearly a delectable fare that the ‘discerning audience’ in Chennai will lap up, broadly, in the same league as the Theatre Fest, another property that fits beautifully with the profile of The Hindu’s readers.
The sponsors include Aircel (Title), HLL Pureit, Ford, WorldSpace, and AVT Coffee. WorldSpace has launched a series of contests around the Fest, beginning November 7.
Shared R Mahadevan, Programme Director, WorldSpace, “We have launched seven contests across four channels. The event itself is across different genres and we have, therefore, spread the contests out across Shruti, Gandharva, Farista and Moksha. The first contest on Bombay Jayshri was on Shruti, and registered very good response even within the first two days.”
Incidentally, WorldSpace has also launched three new shows from November 1 on its classical channel, Shruti. An interview-based show, ‘Face to Face’, will be launched in the next one week.
Mahadevan hoped that the November Fest would become a permanent event on the musical and cultural calendar of Chennai.