Digital marketing agency, The Brand Saloon has bagged the digital duties for Hey Taxi, a Mumbai bike taxi service operating between Dadar and Colaba. The Brand Saloon has won the digital mandate for the company which uses an Android-based app to avail the service.
The Brand Saloon will help the company in executing the campaign on social media, will be involved in ideation of ideas, SEO, SEM (various platforms for online and social media) and will also look at creating enagagement with consumers to enhance their visibility.
Hey Taxi is a concept where two wheeler riders are collaborated with commuters and offers faster road travel options than four wheelers.
Speaking about the new client, Jayesh Khandor, CEO, TBS, said, “Hey Taxi is a new urban concept which will help commuters and young students cut the queues and traffic. We are pleased to work with a young start-up like Hey Taxi at a time when so many start-up companies are coming up with varied unique concepts to break through the cluttered market. Their concept is pretty unique in India and we hope to do some path-breaking work for them by delivering a robust digital media framework that yields great results for the brand.”
Joining hands with TBS, Manoj Maheshwari, CEO, Hey Taxi, said, “We are happy to have The Brand Saloon as our digital partner and are confident on their ability to take Hey Taxi to the next level through interesting consumer engagement campaigns. I’m sure the team will be able to leverage their depth of knowledge and expertise in creating rich content for the brand across various platforms in the digital space.”
Hey Taxi joins The Brand Saloon’s client portfolio which also includes Red Bull, Ford, Neeta Bus, Seven Hill Hospital, SP Jain Institute of Management, Hub Town, Organic Garden, Sanjeev Kapoor Wonder Chef among others.