The year 2009 had to be one of the trickiest years of the Indian media and advertising fraternity and while it would not be fair to say that the young exchange4media team that has been covering this domain was caught off-guard at times, it is still safe to say – the year had more than its share of surprises…
From a battery of global pitches to acquisitions in broadcasting to the entrance of many new media agencies to the advertiser waking up to the idea of spending the marketing dollar again or the entry of new brands after the setback in 2008-09 was more packed than expected and yet the slowdown had not gone.
From the view of reporting on this industry, the trick was marrying sensitivity with information and keeping the reader at the core at all times. The typical exchange4media reader is also the content the next day – such is the nature of the reportage for the medium, and that brings the excitement and the challenge.
Last year, we decided to bring to our readers our viewpoints on the first day of the year. In continuation with that, the team – the senior team of editors – Shanta Saikia and Tuhina Anand – and the reporters’ team that comprises old hands like Pallavi Goorha Kashyup, Tasneem Limbdiwala, and Judy Franko, who are already forces to reckon with in their domains; settling well and making a name for himself, Robin Thomas, and the newly added – Nitin Pandey and Khushboo Tanna, who have already shown the e4m DNA in them – are penning down their wish-lists for the New Year.
Do read them to get an insight on what the people who are writing on you are thinking. Every time I read them, my wish list for the New Year gets down to three simple wishes…
1. May (the edited version) wishes of the team comes true
2. May exchange4media continue in its path of bringing to its readers an all-round package of news, views and analysis of the domain with the leadership position that comes from experience, expertise and really extra hard work
3. May the Indian media and advertising industry live every year more eventful than the previous