Grapewine, the entertainment arm of ace tennis player Mahesh Bhupathi’s events and sports management company, has signed a formal agreement with actor Saif Ali Khan to manage his career and business interests.
“The company would be looking at brand endorsements, appearances, concerts, stage shows, films and other commercial activities,” said Anirban Das Blah, VP, Sales and Marketing. Asked on the commercial that would be endorsed by Saif, he explained, “Currently, Saif will be endorsing Seagrams and Asian Paints. His Pepsi contract has expired but we are looking at extending it depending on the negotiations. Also, we have identified five to six categories that would be endorsed by Saif.”
On the image-building exercise, he said, “The primary task would be to clear all the rumours revolving around Saif. After the break-up with actor Amrita Singh, journalists have hounded Saif and we see all sorts of information being published. So we need to clear this.”
Commenting on this move, Saif Ali Khan said, "It is great that I can put in a hundred percent into acting, while Grapevine’s team, can guide me and manage my career in a professional manner. I really enjoyed working with Grapevine earlier this year and our comfortable working relationship urged me to sign with them.”
Mahesh Bhupathi, Managing Director, Grapevine, said, “Saif Ali Khan’s talent, youth and magnetism gives him tremendous prospects as an actor and personality. This association is an opportunity for us to nurture and further his potential. It is also an indication of Saif’s foresight and dedication to his profession.”
Grapevine has worked with both international and domestic clients including Anna Kournikova, ICICI Bank, Deutsche Bank and Seagram India.