Top Story

e4m_logo.png

Home >> Media - Others >> Article

Temptation Foods appoints Madison as PR agency

28-April-2007
Font Size   16
Share
Temptation Foods appoints Madison as PR agency

Temptation Foods Ltd has announced that Madison Public Relations will handle its communications programme across India. The PR agency will handle public relation duties of TFL.

Commenting on the tie-up, Raj Halve, Chief Executive Officer, TFL, said, “Madison was our preferred agency because of its strong public relations expertise, media relations and creative ideas. I had the pleasure of working with them in my previous assignments, and was impressed by their approach and commitment. I look forward in working with Madison PR as a reliable partner to promote TFL in the market.”

Commenting on the partnership, Veena Gidwani, CEO, Madison PR, said, “We will help TFL in its corporate and brand building efforts, through innovative and cost-effective PR strategies. They have an interesting product range. I am really looking forward to working with Raj again and am sure this tie-up will be fruitful.”

Vinit Kumar, Principal Investor in TFL, added, “Temptation Foods is on a fast track growth path and the time has come to take the company to the next level. Our shares have also been recently re-listed on the BSE. We have delivered a turnover of Rs 38.85 crore for the 12 months ending March 31 this year, with a net profit of Rs 5.8 crore, delivering an EPS of Rs 4.48 on a diluted basis.”

TFL process fruits such as mango, pineapple, papaya, melon, grapes, strawberries, and also a variety of vegetables like green beans, peas, tomatoes, paprika, okra, corn, carrots, chillies, ginger and garlic. TFL uses the Individual Quick Freezing technology to keep processed fruits and vegetables fresh.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve