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Television news cannot survive without print: Peter Mukerjea

15-September-2008
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Television news cannot survive without print: Peter Mukerjea

Despite having so many stringers and being able to reach the audience within seconds of an event, ‘television news cannot survive without print’. This was shared by Peter Mukerjea, Chairman, INX Media, at the fourth convocation ceremony of FMCC, held in the Capital recently. He was referring to the fact that even today, television looked up to print for ideas, information and news.

Mukerjea was the guest of honour at the convocation ceremony of FMCC and awarded Diplomas to the students of Journalism and Advertising and Marketing (batch 2007-08).

However, Mukerjea was optimistic that the future of television news was very bright. He said that there would be many changes, and more channels that were geography-specific and genre-specific would come up. Explaining the concept, he said, there would be more channels dedicated to small places, such as a city or a state capital, and some of the channels would become even more niche, for example, ‘gossip channel’, ‘sports news channel’, ‘crime channel’, and probably, a ‘24-hour weather channel’.

Despite the heavy dependence on print, Mukerjea was of the opinion that the television professional of today had to put in longer hours and work under much higher pressure. This, he said, was because of the stiff deadlines that they faced and the 24x7 nature of the medium. If in a newspaper the reporter’s work started at mid-day and finished at night, the television professional had to work longer hours with deadlines as stiff as half an hour.

Anurag Batra, Managing Director and Editor-in-Chief, exchange4Media Group and Chairman of the Advisory Board of FMCC, speaking on the occasion highlighted the many opportunities that media offered today to the students ranging from the electronic medium to print and further the digital medium. There was also the option of being an entrepreneur in the media business.

FMCC, which recently won the Jury Award at the Deccan Herald Best B-Schools Awards function, has a huge industry interface. The annual Human Capital Forum organised by the institute discusses the human resource issues in media.

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