Top Story


Home >> Media - Others >> Article

Tatas enter entertainment

Font Size   16
Tatas enter entertainment

Through a strategic tie-up between VSNL & Thomson group.

The Rs 75,000-crore Tata group today announced its foray into the media and entertainment sector through a strategic tie-up between group company Videsh Sanchar Nigam Limited (VSNL) and the Paris-based Thomson group.

The joint venture would explore new opportunities in managing and delivering content for third parties, including broadcasters and content providers, aiming to offer leading edge solutions to VSNL's media and entertainment customers, a joint media statement said.

Thomson and Tata Indicom, the group's telecom arm, would develop media and entertainment activities through a strategic agreement with VSNL, it added.

Industry analysts found the announcement significant, coming close on the heels of Reliance Capital's plan to acquire Adlabs, a leading entertainment player.

Post acquisition of Adlabs, Anil Ambani, chief of Anil Dhirubhai Ambani Enterprises, wants Reliance Infocomm to enter into to digital film distribution in a big way.

Thomson and VSNL plan to explore development of end-to-end solutions for network operators, such as optimised satellite transmission as well as content management and distribution solutions like digital cinema.

In a media statement, N Srinath, director (operations), VSNL said: "The agreement with Thomson will enable us to offer an unmatched suite of leading edge solutions and services on diverse technology platforms to media and entertainment enterprises, resulting in a superior experience for the end consumer".

"Our partnership with Tata/VSNL brings exciting opportunities for Thomson and expands our presence in India, a market of strategic importance to us," said Frank Dangeard, Chairman & CEO of Thomson.

This is the second association of Indian companies by Thomson, a worldwide producer of products for motion picture studios, television broadcast networks, DVD players, MP3 products and audio systems, in a fortnight. It had announced that it would pick up a 14 per cent stake in Videocon Industries early this month.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...