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Tata is Best Corporate Brand, Narayana Murthy Most Admired Business Leader: Brand-comm study

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Tata is Best Corporate Brand, Narayana Murthy Most Admired Business Leader: Brand-comm study

Final year students from top B-Schools have said that Infosys honcho N R Narayana Murthy is their ‘Most Admired Business Leader’. The fifth annual B-school survey conducted by Brand-comm also finds that Tata is the ‘Most Admired Corporate Brand’ with operations in India.

Thirteen business management schools from across the country including three IIMs were part of the survey, and a total of 545 final year B-school students responded to a self-filling questionnaire.

The Best Corporate Brand to this segment of future corporate leaders was the Tata brand. Twenty per cent of the respondents favoured Tata for this title, while 14 per cent picked Infosys. HLL and TCS came next, with four per cent of respondents naming them spontaneously. The title was for Best Corporate Brand with operations in India, and eight of the top 10 here were Indian companies.

All five editions of the survey among future managers have consistently found Infosys Chairman and Chief Mentor Narayana Murthy as the ‘Most Admired Business Leader’. The study finds that B-school students admire Narayana Murthy for being a socially responsible individual, and look up to him as a leader who is honest and passionate about his work.

Ratan Tata, Chairman of Tata Group, occupies the second position in this list. The Ambanis, including the late Dhirubai Ambani, occupy the third position while Wipro’s Azim Premji, UB’s Vijay Mallya and Aditya Birla Group’s Kumaramangalam Birla are jointly placed in the fourth position.

While Ratan Tata is admired for being a visionary and for his commitment for the country’s development, Azim Premji is admired for his values towards his employees, for his integrity, discipline and vision for Wipro. The flamboyant Vijay Mallya has risen in the list this year, and is admired for a contrasting set of qualities - his energy, dynamism, flair, foresight and capacity to innovate.

Kishore Biyani has found his way to the top 10 too, and so have Captain Gopinath of Air Deccan, KV Kamath of ICICI, Subroto Bagchi of MindTree and Nandan Nilekani of Infosys.

Ramanujam Sridhar, CEO, Brand-comm, said, “We at Brand-comm are extremely proud and happy for having been able to conduct this survey successfully for 5 years now. This study reiterates the value of personal branding. People like brands can make a difference to companies.”

The survey also probed respondents on the most attractive Indian companies to work for. While 19 per cent of respondents said it was Infosys, six per cent said it was Tata. Though both Infosys and Tata were chosen as companies providing the best work environment, work culture and excellent HR practices and were chosen by a majority of the respondents, IIM students were found to have a strong preference for McKinsey and Reliance.

Pavan Padaki, Director - Creative Planning, Brand-comm, said, “This year the study has affirmed the power of personal branding. This is evident in the fact that despite the death of the great Dhirubhai Ambani and the subsequent family feud, the Ambanis continue to be in the top 5. This is a wonderful example of the enduring impact of personal branding.”

Consulting, Software/Hardware/EDP, Banking/ Financial Services, FMCG, followed by Investment Banking continued to be the top five industry sectors, as a choice for immediate placement for future managers.

The study also reveals that the opinion of B-school students is divided on whether they want to be entrepreneurs or want to work for an organisation. While this is different from last year’s findings, according to Brand-comm, no significant difference in opinion was found between the IIM and other B-School students in this regard. In all, 50 per cent picked ‘Maybe an entrepreneur’ while 29 per cent said they would ‘Rather be an entrepreneur’. The remaining 21 per cent, like most of us, preferred employment.


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