As a part of its continued commitment to towards better understanding and use of media research, TAM has announced the TAM MATE Knowledge Series for 2005 - specially devised for advertisers, broadcasters, media planners and advertising agencies.
The exercise will also cater to educational institutes that have made valuable academic contributions in the field of media at large.
The series is held every year with a group or a combination of advertisers, broadcasters and media planners through a closed-door session. The discussions are done on various issues and trends revolving around the subject of Media Research. Interested participants can attend these series through application only.
TAM Media Research today provides information and specialised analyses in the field of TV viewership, Ad monitoring and spends analysis in TV, newspapers, magazines and radio through AdEx India and PR & editorial content measurement through Eikona PR Track.
"TAM MATE Knowledge Series has assumed a very important role in today's media industry ever since this initiative was instituted three years ago. With the kind support and encouragement that the initiative has received from industry members at various management levels, our session has turned out to be one of the most sought after annual events by industry professionals. The intensity and diversity of subjects discussed and shared during these sessions contribute towards a very healthy debate resulting in a constructive learning session for not only the participants but also the TAM session specialists, said Atul Phadnis, VP, TAM Media Research.