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TAM India team to focus on effectiveness of branded entertainment at WAM meet in Montreal

21-June-2005
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TAM India team to focus on effectiveness of branded entertainment at WAM meet in Montreal

The TAM India team left for Montreal yesterday in order to represent the Indian Media Industry at the Worldwide Audience Measurement (WAM) Conference 2005. The conference is a platform for the global media fraternity to give a broader perspective of audience ROI in the science of advertising, broadcasting and planning.

The TAM team will give a comprehensive picture by presenting papers on three different subjects. The team will highlight the reasons for a shifting TV viewership loyalty, how to garner the best possible viewership through efficient planning of multi-media promotions. Apart from that the team will also underline the effectiveness of branded entertainment and sponsorships on TV.

LV Krishnan, CEO, TAM Media Research, said, “These events are wonderful milestones for TAM Media Research. However, what is more important is that these developments showcase TAM’s commitment towards the Indian Media Research industry and the quality of work TAM does far beyond the basic TV viewership business.”

“It brings great sense of joy and pride for us to be able to represent our country at session as global and unique as this. WAM is practically the Oscars of Media Research community globally. The outcome of each of the research papers will translate into a completely new level of value addition for the entire Indian Media Industry and understanding Audience ROI,” he added.

WAM Conference, organised jointly by ESOMAR & ARF, is the world’s largest platform offering learnings in new developments discuss and debate new techniques and provide constructive feedback to audience measurement firms from around the world. Conferences like these are forums for executives involved in media measurement.

This year, TAM India has laid special emphasis in the science of Broadcast Management and it will compete with over 400 other research papers presented from close to 45 countries from world over.

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