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TAM-Ad Club Mumbai to host workshop on effective media decisions

30-May-2005
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TAM-Ad Club Mumbai to host workshop on effective media decisions

TAM Media Research & Ad Club, Mumbai is conducting one-day workshop on ‘Effective Media Decisions- TAM gives you the edge’ for the advertisers, broadcasters, media planners on May 31, 2005 in Mumbai. It will kick off at 9.30 am and will go on till 5.30 pm.

L.V Krishnan, CEO, TAM Media Research, said, “We firmly believe that learning ought to be both ways. At this workshop, not only do we get to share our national and international experience but also learn from the industry. The TAM team has devised a special package that will cater to members across organizations and managerial levels.”

Krishnan said, “The workshop will help in fuelling new ideas and implement new strategies that could help in wooing viewers.”

The one-day workshop will give an opportunity to the advertising fraternity, media planners and the broadcasting industry to get an insight into issues like the impact of content on viewer ship, the science of TV viewer ship measurement, advertising planning, broadcast management, PR and content analysis, non TVC brand placements measurement, etc.

“The focus of the workshop would be to understand the broadcasting industry from the brand management perspective”, said Krishnan.

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