Top Story


Home >> Media - Others >> Article

TAM-Ad Club Mumbai to host workshop on effective media decisions

Font Size   16
TAM-Ad Club Mumbai to host workshop on effective media decisions

TAM Media Research & Ad Club, Mumbai is conducting one-day workshop on ‘Effective Media Decisions- TAM gives you the edge’ for the advertisers, broadcasters, media planners on May 31, 2005 in Mumbai. It will kick off at 9.30 am and will go on till 5.30 pm.

L.V Krishnan, CEO, TAM Media Research, said, “We firmly believe that learning ought to be both ways. At this workshop, not only do we get to share our national and international experience but also learn from the industry. The TAM team has devised a special package that will cater to members across organizations and managerial levels.”

Krishnan said, “The workshop will help in fuelling new ideas and implement new strategies that could help in wooing viewers.”

The one-day workshop will give an opportunity to the advertising fraternity, media planners and the broadcasting industry to get an insight into issues like the impact of content on viewer ship, the science of TV viewer ship measurement, advertising planning, broadcast management, PR and content analysis, non TVC brand placements measurement, etc.

“The focus of the workshop would be to understand the broadcasting industry from the brand management perspective”, said Krishnan.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India