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Synovate focusses on Asian region with new organisational structure

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Synovate focusses on Asian region with new organisational structure

Global market research company Synovate has chalked out a new organisational structure for its Asian business. The new structure is designed to promote further growth and better align the company with the needs of its clients.

Part of the ongoing global ‘From Now to Wow’ programme that was announced in August 2006, the new structure will see Synovate’s Asian operations form the three smaller business unit groupings -- called Strategic Units (SUs) -- of China, North Asia and South Asia.

Adrian Chedore, Global CEO, Synovate, elaborated that the new SUs would build upon the strong business Synovate has established in Asia and help drive further growth in this fast-developing region.

Tim Balbirnie has been appointed as CEO of Synovate South Asia, which is the new SU comprising India, Indonesia, Malaysia, the Philippines, Singapore and Thailand. South Asia’s geographic grouping represents a huge and complex opportunity for Synovate, and Balbirnie’s involvement with Synovate’s operations in these countries over many years makes him the ideal head for this SU. The new appointments and structure will be effective from August 1 this year.

Chedore said, “Presently home to over a third of the company’s entire staff, Synovate realised a long time ago that Asia would be a springboard for our above-market growth rate, and we have invested in our business here accordingly. The opportunities for growth in Asia remain enormous and the new structure will further sharpen Synovate’s focus on this part of the world, and ensure that we are in an ideal position to meet our clients’ needs and help them maximise their potential in this region.”

Also reflecting its position as one of Synovate’s key growth markets, Synovate China will form one of the new Sus with Synovate China’s Managing Director Darryl Andrew, elevated to CEO of Synovate China. Jill Telford has been promoted to CEO of Synovate North Asia, which comprises Hong Kong, Korea and Taiwan. Telford has been Managing Director of Synovate Hong Kong for the past seven years and has over 20 years market research experience, gained in the UK, Japan and Hong Kong.

Synovate is the market research arm of Aegis Group and generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions.


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