Top Story


Home >> Media - Others >> Article

Synovate eyes 25% growth, plans to rope in local buyers

Font Size   16
Synovate eyes 25% growth, plans to rope in local buyers

Research major Synovate — a sister concern of Carat and a market research wing of global communications specialist Aegis Group, anticipates a growth of around 25 per cent this fiscal, R Kumar, Director, Quantitative Research, Synovate, informed today. The organisation is planning to expand its Indian operations and this will entail centralisation of all its work right from data processing to client servicing. Besides this local media clients in the country will also be the key focus.

Giving details about Pan Asia Pacific Cross Media Survey (PAX), Clare Lui, Project Director, said so far they had been successfully tracking media in Asia. The data provided by their research is a comprehensive source of information for media buyers, planners and major media houses. “It gives an accurate picture about the viewership and readership. So far the PAX reports were being regionally bought by major media houses like CNN, CNBC, STAR etc. But now plans of roping in local buyers from Indian media like NDTV are on the cards. TV, print and internet will be the key focus areas as far as India is concerned,” Lui revealed.

Explaining the nature of the survey, she said the search that was being carried in the country involved a sample size of 2100. “This sample has a booster sample of 600 and a random sample of 1500. There will be a substantial increase in this sample size for India this year,” Lui added.

Referring to the success in Indian operations, Kumar said Synovate operations had began in February 2004 when it took over the US-based research major Black Stones Market Facts’ operations in the country. Since then, besides media FMCG and consumer durables, clients have also been catered by them. Players like Dabur, Nestle, Samsung, General Motors figure in this list. A good business from these two categories is anticipated in near future, he said.


The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Despite the economic slowdown, Star TV has managed to earn more than Rs 250 crores in advertising revenue from the India-Australia T20 series

Sorrell who is in India for WPP’s first-ever board meeting in the country, hints at more acquisitions and announces a second role for CVL Srinivas, CEO, South Asia, GroupM

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016