Sunil Lulla, the former chief executive of the portal indya.com, is joining Sony Entertainment Television as a General Manager. He will oversee SET’s business development activities. He will be reporting to Kunal Dasgupta, chief executive, SET India.
When contacted,a senior official at Sony declined to comment on this development. When exchange4media contacted Sunil Lulla in Bangalore , Lulla said, “At this stage I have no comments to offer.”
Lulla is at present the chief executive of Valuebridge, a consultancy business set up by venture capital firm AtIndia and advertising major HTA.
Lulla has also served as general manager (marketing) of HMV, country head of MTV in India, director (client services) with J. Walter Thompson in Taipei and vice-president with United Distilers & Vintners.
With this movement Sony has strengthen its top management team, which has been weakened due to exodus of key executives in last one year. With Lulla looking after the business development of SET, Rajat Jain managing MAX and AXN under Shantonu Aditya the new team looks formidable.