Suhel Seth, Managing Partner, Counselage, has been nominated to the Global Advisory Board of British Airways, effective from September 4. Seth sees this as a tremendous honour not only for himself, but for India too, as this is the first time an Indian has been included on the Advisory Board of British Airways. In fact, there are only two Asians on the board that includes Seth and David Tang, Founder of Shanghai Tang, Hong Kong. The other members include Lady Barbara Judge, Chairman of the UK Atomic Energy Commission and Global CEO of Morgan Stanley.
On his nomination, Seth said, “The nomination probably came in recognition of the fact that besides consulting, advertising or looking at consumer perception, I have been extremely involved with the travel industry and have experience working closely in the hospitality business.”
Seth is seen as a person who can influence public opinion as he speaks his mind out at various platforms, be it through his columns and comments. He also travels frequently and probably can contribute in his new role with key insights to enhance the consumer delight.
Counselage, where Seth is Managing Partner, is a first of its kind initiative in India, which is into strategic marketing advisory. It helps in building brands with solutions that are based on consumer-centric marketing. Its clients include The Taj Group, Tata, American Express and Coca Cola, besides also working closely with the Delhi government led by Sheela Dikshit.