Sudha Natrajan has joined Hindustan Times, and will be heading Strategic Business Development, confirm industry sources. Natrajan has an experience of more than two decades in the media industry.
She stepped down as CEO of Lintas Initiative Media in June 2012, to start TMC (The Media Café ) with Raghav Subramanian, then COO Lintas Initiative Media.
As AVP & VP at Lintas Media Group, Natrajan created memorable media assets, with campaigns such as Britannia 50-50 innovations on cricket (third umpire) and across all other media, which paved the way for the brand getting so much of equity from its media assets. The indya.com launch with a front page power jacket on TOI, across India, broke all records of hard core consumer base being created on the day one of the launch.