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Starcom strengthens Delhi operations

26-July-2002
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Starcom strengthens Delhi operations

Not long back, Starcom Delhi bagged the Rs.16 crore worth Dr. Morepen account. The news came after a long haul, and the Dr. Morepen account was finally handed over to Starcom, which managed to gain a lead in the pitch that involved strategy planning and innovation. And now with its latest win, Starcom is all set to give its Delhi office a shot in the arm. Quite clearly, for Leo Burnett's media independent arm, this was the need of the hour as well.

Comments Andrey Purushottam, MD, Starcom India, "Dr. Morepen has been a big win for Starcom Delhi, and surely calls for strengthening our operations in the city. We are on a recruitment drive and are also beefing up our investments in Delhi. Apart from that, we are in the process of pitching in for new business as well, but that obviously, is confidential at the moment."

Starcom Delhi at the moment is handling brands like Harvest Gold, Hamdard Rogan Badam Shirn, Hamdard Safi, Dabur Chawanprash, Dabur Honey, Dabur Gulabari, Knockout Beer, Dr. Morepen, Schneider Electric etc. The recent wins for Starcom have been Dr. Morepen and Knockout Beer.

Dr. Morepen is a fairly huge account for Starcom's Delhi operations, which would now handle the media business for all Dr Morepen brands, including Dab Fizz, Sat Isabgol, Gol-Goli, 2-Kool, C-Candy, C-Sip and Y-Sugar. It will also handle the AOR for Medipath products, which is the diagnostics division of Dr. Morepen, selling medical devices and clinical diagnostic products.

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