Indian Institute of Management Ahmedabad (IIM-A) and Starcom MediaVest Group have joined hands for a case study competition open to all business school students in India. The competition offers an opportunity to B-School students to provide an innovative solution to a real-world marketing challenge. Last date for submission of entries is October 12.
Speaking on this initiative, Ravi Kiran, CEO, South East & Asia, Starcom MediaVest Group, said, “As part of a new long-term academic outreach programme, we have been trying to build a relationship with IIM-A since late last year. The programme includes sponsorship of and support to key events led by the institute and the students, internship programmes in our network, and an involvement in the marketing curricula offered by the Institute.”
He further said, “Our involvement with Insight (the annual marketing fair of IIM-A) and the inter B-School case competition is part of that commitment to IIM-A. We hope that the competition will draw good participation from business schools all over the country and provide aspiring marketing professionals and tomorrow’s managers a chance to demonstrate their ability to solve complex marketing issues.”
Prateek Agarwal, Event Secretary of Insight 2008, IIM-A, said, “Last year, Insight attracted over 6,000 footfalls on the day of the fair. This year, Insight is going to be even bigger and even wider in scope. We have extended the event to all major B-Schools in India and have received an overwhelming response so far. We have announced a challenging marketing case contest in partnership with Starcom Mediavest Group that has a first prize of Rs 50, 000. The partnership with Starcom MediaVest Group has been very fruitful in terms of organising a mentally stimulating marketing problem for the management students across the country.”
This contest is being conducted under the umbrella of Insight, the oldest fair at IIM-A and one of the oldest market research events in the country, with an illustrious history going back 22 years.