Making its own noise at the year end, marketing, advertising and media weekly, Impact, has instituted ‘The Impact Person of the Year’ award. The objective is to recognise the contribution of an individual to the growth and development of the industry. And STAR India CEO, Peter Mukerjea, has been declared the Impact Person of the Year for 2005.
The announcement was made at an event held in Mumbai on December 21, 2005, which saw the presence of most Who’s Who of the advertising and media fraternity.
TNS was appointed to conduct the study this year. The research consisted of two phases to avoid response bias in selection of nominees. In Phase I, an expert panel was approached to arrive at the nominees list. Each respondent had to nominate three candidates, and on the basis of the highest number of votes acquired, top 15 candidates were selected for the next phase.
In Phase II, senior managers voted for selected 15 candidates, and based on this, the candidate with the highest votes was zeroed in as the ‘Impact Person of the Year’.