Top Story


Home >> Media - Others >> Article

Star Cruises entrusts Beehive with Rs 5-cr media duty

Font Size   16
Star Cruises entrusts Beehive with Rs 5-cr media duty

In a multi-agency pitch Beehive Communications has bagged the media responsibilities for Star Cruises. Maxus won the account two years ago and it was currently under the custodianship of a GroupM unit. Apart from this, there were three other agencies in the fray. The business is currently pegged at Rs 5 crore.

The media duties of the business will be effective under Beehive Communications from January 1, 2005. Sharing more on what the win, Sharmila Dennis, Media Head, Beehive Communications expresses, “Star Cruises is a very important account for us and defines our strength in the tourism domain. This is a big win for us, as we were extremely selective while pitching.”

As to what she thinks worked in Beehive’s favour, she explains, “One reason would be our Media4Results programme. We believe it delivers much more than the regular planning/buying formats, as it provides a more holistic approach to clients’ marketing and communication programmes.”

In 11 years of its inception, Star Cruises has achieved global recognition. Today, it is a prominent cruise line in the Asia-Pacific region. Star Cruises is represented in more than 20 locations worldwide with offices in Australia, China, Germany, Hong Kong and India, amongst other countries.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.