Spikes Asia 2010 has kicked off the first day with shortlists for five categories – Print Spikes, Media Spikes, Outdoor Spikes, Direct & Sales Spikes and Design Spikes. Indian agencies dominate Print Spikes with 22 pieces of work making it to the shortlist of 57. There are 14 Indian entries shortlisted in Media Spikes and 10 pieces of work from India in Outdoor Spikes. In Direct and Sales Promotion Spikes, there are six entries shortlisted and Design Spikes shortlist has three Indian entries.
India dominates Print Spikes
India scored high in Print Spikes with 22 pieces of work across nine broad entries. There are 57 pieces of work in all that have been shortlisted in Print Spikes. In the shortlist:
Leo Burnett has four entries for P&G’s Tide titled – ‘Coffee’, ‘Egg’, ‘Ink’ and ‘Ketchup’.
JWT India has two pieces of work for Fujifilm titled ‘Funeral’ and ‘Airport’ and has two more pieces of work shortlisted for Ehsaas Foundation, titled ‘Brick Walls’ and ‘Dhobi Ghat’.
Ogilvy Mumbai has four pieces of work for The Economist titled ‘Baby’, ‘Bag’,’ Whale’ and ‘Vulture’. The agency also has two pieces of work for Vodafone Essar – ‘Turtles’ and ‘Sea Bird’.
Mudra Mumbai has one entry for Federal Bank and has three entries for Bangalore Traffic titled ‘Puppy Love’, ‘Just Married’ and ‘Waiting Friend’.
TapRoot Mumbai has three entries for Transasia Papers titled ‘Kathakali Dancer’, ‘Spiritual Guru’ and ‘Royal Rajput’.
McCann Worldgroup Mumbai has one entry for Vanarai Foundation.
Media Spikes looks good for India too with 14 entries from India in the Media Spikes shortlist.
MediaCom has two entries shortlisted for P&G’s Mach 3 – ‘Women Against Lazy Stubble’ and one more entry for P&G’s anti-ageing cream Olay, ‘India comes of Age’.
BBDO India has two individual entries shortlisted for Aviva Life Insurance. The agency has one more for 7UP and another one for Gillette Mach 3 ‘Women Against Lazy Stubble’, where MediaCom too has been credited.
Creativeland Asia has one shortlist for Hippo and another for Frooti.
Bates 141 has an entry for Virgin Mobile titled India Panga League.
McCann Worldgroup has one entry shortlisted for Onida Washing Machine titled ‘Clothesline’.
Ogilvy India has one shortlist for ITC Foods, entry titled ‘Loud and Clear’.
Grey Worldwide has an entry shortlisted for Ojus Medical Institute, entry titled ‘Aids Mask’.
TapRoot India has one entry shortlisted for The Times of India – the India Pakistan Peace Project. The media agency on this is Lodestar Media.
10 pieces of work in Outdoor Spikes
In Outdoor Spikes, India has 10 pieces of work across five broad categories that have made it to the shortlist. These include Mudra DDB’s work for Aircel, entry titled ‘The Boat that Flew’. McCann WorldGroup has one entry ‘Clothesline’ for Onida Washing Machine and one more for Republic of Chicken -- entry titled ‘Fire Scooter’.
There are four entries titled ‘Coffee’, ‘Egg’, ‘Ink’ and ‘Ketchup’ from Leo Burnett India for Tide detergents and three pieces of work from TapRoot India for Transasia Papers – ‘Kathakali Dancer’, ‘Spiritual Guru’ and ‘Royal Rajput’.
6 entries in Direct and Sales Promotion shortlist
In Direct and Sales Promotion Spikes, there are six entries from India shortlisted. These include three from BBDO India’s work done for P&G’s Mach 3 Women Against Lazy Stubble.
Bates 141 has an entry ‘Stolen Signature’ shortlisted for Net Protector.
TapRoot India has an entry shortlisted for The Times of India – India-Pakistan Peace Project.
JWT India has an entry shortlisted for GlaxosmithKline The Horlicks Pro-Height Room.
Weak India performance in Design Spikes
In Design Spikes, there are three entries shortlisted from India – TapRoot India’s work done for Transasia Papers; there are two for JWT India – the agency’s work done for Atul Sharma Fold Out Yoga cards and The Horlicks Pro-Height Room for GlaxosmithKline.