Top Story


Home >> Media - Others >> Article

Sony shelves its plans of film production in Bollywood

Font Size   16
Sony shelves its plans of film production in Bollywood

Sony has decided to shelve its proposed foray into film production in Bollywood. The company has also decided against setting up the proposed Rs 100 crore film fund. The decision assumes significance as it comes at a time when several of India’s biggest corporate houses are jumping into the movie-making business.

The company, however, is still open to financing films of smaller independent producers for a fee.

Sony was also planning to set up a Rs 100 crore film fund wherein funds were to be pooled in from other segments of the industry or investors and was to be managed by SET India. The idea behind the pool fund was to make easy financing available to film makers for a fee.

SET India had initially envisaged film production as a backward integration process as it already has a movie and music channel in place. With its own film production business, Sony would have automatically got the music rights and satellite rights. Also, the films would have been ready-made content for its channels.

Some of the leading corporate houses that have been reported to be looking at film production and distribution business include the Tatas, the Ambanis, the Hindujas, the RPG group, the Videocon group and Kishore Biyani’s Pantaloon.

SET India’s parent company, Sony Pictures Entertainment’s global operations include motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in around 67 countries worldwide.

Source: Business Standard


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking