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Others Sony Pictures Imageworks picks up stake in FrameFlow

Sony Pictures Imageworks picks up stake in FrameFlow

Author | exchange4media Chennai Bureau | Wednesday, Feb 21,2007 7:47 AM

Sony Pictures Imageworks picks up stake in FrameFlow

The US-based Sony Pictures Imageworks (SPI) has announced an equity investment in the renowned visual effects and animation studio FrameFlow, which has its production facility in Chennai. Following this, FrameFlow will become Imageworks India and will work with SPI’s main production facility located at Culver City, California.

The new entity expects to quadruple its workload in the coming years and deepen its capabilities through investments in infrastructure, technology and training from SPI. Imageworks India also plans a significant growth in its current staff strength of 80. To accommodate the anticipated expansion, Imageworks India will relocate to a larger facility in the city that can accommodate up to 300 people.

Addressing the press here on Tuesday, FrameFlow Co-founder and now the Co-Managing Director of Imageworks India Hitesh Shah said, “We are excited to announce this partnership with the Academy Award-winning visual effects and animation facility SPI. It’s a testament to the talent of our team and creative leadership of Krishnakant Mishra to receive this validation of the quality of our work.”

Announcing the deal Sony Pictures Imageworks EVP and now the Co-Managing Director of Imageworks India Jenny Fulle said, “The level of professionalism and quality of work that we experienced in working with the FrameFlow team was exemplary, and gave us the confidence to extend and establish a strong long term relationship.” She also said, “We are very excited about expanding our capacity with Imageworks India in Chennai.’’

Speaking on the occasion, FrameFlow’s Indian operation Managing Director Abhaya Kumar said, “This relationship represents the culmination of our strategic vision to expand and deepen our capabilities through integration with an industry leader like Imageworks. We look at this strategic investment as a part of the continuing Indian success story– one that elevates the standing of the whole Indian visual effects and animation industry on the global stage.”

FrameFlow was founded three years ago to deliver high-quality effects support to top facilities worldwide. Prior to becoming Imageworks India, FrameFlow proved its value by working with SPI on movies such as Click, Ghost Rider and Spider-Man III among many other projects.

As part of SPI, Imageworks India will continue to provide visual effects and animation services as a resource to the industry. Imageworks India has been a trusted partner to other top visual effects and animation studios in the US and Britain.

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