Sony has recently launched its gaming console Playstation3 for sale in India. Equipped with a 60GB memory, PS3 comes at a price of Rs 39,990. In addition to the PS3 hardware, a software line-up of over 12 first and third party titles will be available nationwide.
“With the launch of PS3, we are officially ushering in a new era in true next-generation entertainment across India,” said Masaru Tamagawa, Managing Director, Sony India Pvt. Ltd.
Tim Stokes, Sales and Marketing Director, Sony Computer Entertainment Europe, said, “We are thrilled that we are able to bring PS3 to gaming fans in India after the successful launches in Japan, North America and Europe. With the incredible technology and value packed into PS3, we have seen a rapid adoption of the system around the world, and we also expect to see similar results in the booming Indian market.”
The company does not intend to spend much on advertising. Microsoft’s Xbox 360 and Nintendo are competitors for Sony in the gaming business. Tamagawa welcomed the competition when queried on the same.