Top Story

e4m_logo.png

Home >> Media - Others >> Article

Sony launches PlayStation3 in India

28-April-2007
Font Size   16
Share
Sony launches PlayStation3 in India

Sony has recently launched its gaming console Playstation3 for sale in India. Equipped with a 60GB memory, PS3 comes at a price of Rs 39,990. In addition to the PS3 hardware, a software line-up of over 12 first and third party titles will be available nationwide.

“With the launch of PS3, we are officially ushering in a new era in true next-generation entertainment across India,” said Masaru Tamagawa, Managing Director, Sony India Pvt. Ltd.

Tim Stokes, Sales and Marketing Director, Sony Computer Entertainment Europe, said, “We are thrilled that we are able to bring PS3 to gaming fans in India after the successful launches in Japan, North America and Europe. With the incredible technology and value packed into PS3, we have seen a rapid adoption of the system around the world, and we also expect to see similar results in the booming Indian market.”

The company does not intend to spend much on advertising. Microsoft’s Xbox 360 and Nintendo are competitors for Sony in the gaming business. Tamagawa welcomed the competition when queried on the same.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education