Others Siemens, UTVi, Media Direction join hands to provide ‘Answers to the Future’

Siemens, UTVi, Media Direction join hands to provide ‘Answers to the Future’

Author | exchange4media Kolkata Bureau | Thursday, Sep 04,2008 8:19 AM

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Siemens, UTVi, Media Direction join hands to provide ‘Answers to the Future’

Siemens India, Media Direction and UTVi have come together to present a three-series panel discussion titled ‘Answers to the Future’ that aims to find sustainable answers to the toughest questions in the fields of energy, healthcare and industry.

‘Answers to the Future’ is a two-hour forum that brings students and professionals together to debate and discuss technology and its application in modern day healthcare, energy and industry. Panel members include deans of various colleges, students, industry veterans, senior members of Siemen’s technology fraternity and UTVi’s editorial team, including Mini Menon, Senior Editor and Head of News-Features.

S Yesudas, CEO, RK Swamy Media Group, said, “Siemens is currently running a global campaign focused on ‘Siemens’ most simple answers to complicated issues on energy, industry and healthcare’. Through our permission marketing process, focused on amplifying the effect of passive advertising, we have partnered with UTVi to create various platforms under the umbrella ‘Answers to the Future’ to bring alive the efforts of Siemens among core consumer groups.”

The first panel discussion of the series was held in Bangalore on August 22, which focused on healthcare. The second panel discussion is scheduled for September 18 in Mumbai on industry, while the third and final panel discussion would be held in Delhi on September 23, which will focus on energy. The events are being promoted through multi-media and will also be televised on UTVi.

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