Bollywood actor Shah Rukh Khan has been adjudged ‘Samsung and MTV Youth Icon.’ The earlier MTV youth icons were Anil Ambani and Rahul Dravid.
This year Shah Rukh had a tough competition with contenders like Sania Mirza, Sonia Gandhi and Azim Premji.
Alex Kuruvilla, Managing Director, MTV Neworks India, said, “The MTV Youth Icon is all about creating relevant programming. Not simply an entertainment value, this movement aims to really utilise the brand equity of MTV and shape the youth of today for future.”
Shah Rukh said that he valued the award and since he is also young and cool like MTV, he finds it special. Kuruvilla said, “The first year, we saw Anil Ambani from the business arena as the youth icon. The second year Rahul Dravid from sports was adjudged the youth icon and now, it’s someone from Bollywood.”
In a lighter vein, he said, “Next year, maybe someone from television industry will be the youth icon.”
About the research and judging process, Kuruvilla divulged, “IMRB handles the research part of the process. Responses through various mediums are captured before declaring the winner.”
Speaking more on the progress of MTV Youth Icon movement, Kuruvilla opined, “I think all the three youth icons adjudged so far are the right kind of role models that the youth actually look up to.”