Top Story


Home >> Media - Others >> Article

Satyam to focus on 5Cs for future growth

Font Size   16
Satyam to focus on 5Cs for future growth

Satyam Computer Services Limited (SCSL) has identified 5Cs - Communication, Collaboration, Competency Enhancement, Customer Intimacy and Competitive Edge as the pillars for future growth.

In its annual report the company stressed on the 5Cs to ensure customer orientation remains the core of its philosophy. It is the starting point of the company’s initiatives and the catalyst of the future.

The company’s emphasis on building long-standing relationship with clients has proved to be a success and has made it possible for it to explore new business opportunities with existing clients.

SCSL sees communication as a crucial factor that contributes to smooth functioning. Satyam would encourage straight-line communication where hierarchy supports the processes of communication, instead of hindering it. Active collaboration among various circles is the only effective way to meet the demands of customers, hence, it is a principle that is recognised and rewarded at Satyam.

Complementing the efforts in strengthening customer intimacy are frequent interactions at various levels with customers right from the top management to the actual project team in order to serve the customers better.

The company proactively utilises the quality processes, domain knowledge, best practices and best-of-breed technological know-how in giving a competitive edge to the customers’ business strategies.

Source: Financial Express


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO