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Satyam joins hands with UK group to venture into media and entertainment consultancy

20-July-2006
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Satyam joins hands with UK group to venture into media and entertainment consultancy

IT services company Satyam has recruited the executive management team of The Publishing Practice Ltd, a specialist UK consultancy in the media and entertainment industry, to spearhead the development of a new consulting group for its global media and entertainment practice. The move will enable Satyam to combine an in-depth knowledge and understanding of the publishing business with the technical breadth and scale of its billion-dollar global services organisation.

TPP’s experienced consultancy group, including Mike Abell, Sharon Duckworth and Stephen Ryden-Lloyd, will join Satyam’s global media and entertainment practice to provide strategic consulting services and project-based delivery work for the publishing, online, broadcast, music and related industries.

The new group’s consultancy services will complement Satyam’s existing application delivery-based services to include new digital and online consulting ranging across content acquisition, publishing, production and supply chain.

Satyam and TPP have already established a successful track record working with customers on joint projects since they formed an alliance in 2005. TPP’s customers include Blackwell, Elsevier, Financial Times, Harcourt Education, LexisNexis, London Business School, Reed Business Information, and Sweet & Maxwell.

Kevin English, Senior Vice-President of Satyam’s global media and entertainment practice, said, “We believe that the in-depth industry knowledge that Satyam acquires with the new addition of this senior consulting team will provide a real competitive advantage for us in our media and entertainment business – both here in Europe and in the US. The initial reaction from our customers has been most encouraging.”

Abell, Co-founder and Director of The Publishing Practice, commented, “In an environment in which media companies are challenged to deliver more through ever more diverse and complex channels of communication, the new Satyam Media and Entertainment group will be able to provide a very cost-effective solution in end-to-end programmes of work, from consulting, through delivery to an extensive support and maintenance capability.”

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