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Saregama plans to re-enter film production, appoints B R Sharan as Chief Creative Officer

03-January-2007
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Saregama plans to re-enter film production, appoints B R Sharan as Chief Creative Officer

B R Sharan has been appointed as Chief Creative Officer of Saregama HMV’s Cinema and Television Division. Saregama HMV, formerly the Gramaphone Company India Ltd, tasted success with the music of films such as ‘Gangster’ and ‘Bluffmaster’, which it had released, being chart toppers.

The company now plans to re-enter film production in a big way and aims to tap not only the popular Hindi film market, but also regional cinema in the East and South markets. As part of its plans, Saregama will be setting up a film city near Kolkata with international standard infrastructure and state-of-the-art facilities.

Sharan, who has 20 years’ experience, would be instrumental in expanding Saregama’s reach in mainstream film production. Incidentally, Saregama is already into content creation for leading channels in the South and will soon venture into content creation for other TV channels across the country.

Sharan has had varied experience. He was earlier Creative Director with Lowe, Mumbai. He has also worked with UTV, first as Group Creative Director, and later as Programming Director when UTV acquired Vijay TV.

He has experience in films, too, having worked with well-known film personalities such as J P Dutta, Mahesh Bhatt and Aziz Mirza.

Meanwhile, Saregama has made another appointment, that of Sandip Chaudhuri, who has joined as Business Unit Controller for Eastern India. Prior to joining Saregama, Chaudhuri was Executive Vice-President, Lowe.

Also, according to sources, well-known film personality Aparna Sen and cinematographer Vijaylakshmi are also set to join Saregama.

Clearly, Saregama is planning to build business around key people with experience in media, entertainment and, of course, communication.

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