Sandeep Singh, former Sales Head of Sahara Television, who has taken a long sabbatical to pen a book, is ready with his new book ‘Business of Freedom’. The book would be unveiled by Deepak Ghaisas, Vice-Chairman & Director, i-Flex Solutions on April 19.
Commenting on the title of the book, Singh explained, “In this book I am comparing the thoughts of freedom fighters with that of management gurus. The idea is to explore both science and art of management.” He, however, stressed that there was no profit motive behind the book, the idea was to share a thought.
When asked how the book would help the corporate world, Singh replied, “My argument is that today we see India poised to be a superpower, but it is not a holistic development. During the freedom struggle, there was lack of communication, infrastructure and transportation, but still our freedom fighters could gather everybody together for a common cause, which today people would find very difficult to do, and that is what we have to figure out from our freedom fighters.”
Singh further said, “The freedom fighters also had a development agenda in their mind, social reformers were also part of the Independence movement. Therefore, it was a holistic effort of development and not just a freedom movement.”
Citing examples of corporate social responsibility, which, according to Singh, was always a part of the freedom movement, he said, “Corporate social responsibilities existed even then, like Gandhian and Birla associations, which were well-known. There were many more such associations, and that’s how corporates can look forward to and learn how they, too, can also contribute to the society.”
Singh is a well-known name in the media and advertising fraternity. He has been associated with Sahara Television’s news channels and print publications as Head of Marketing and Ad Sales. Prior to Sahara, Singh was with SAB TV as VP, Ad Sales.
The preview of the book, which is priced at Rs 245, has been written by Kewal Handa, MD, Pfizer, and President of All Indian Management Association, and Sanjay Hedge, ED, PricewaterhouseCoopers. The forward has been written by Prof PD Jose of IIM, Bangalore.