Top Story


Home >> Media - Others >> Article

Sandeep Singh brings freedom fighters and management gurus together in ‘Business of Freedom’

Font Size   16
Sandeep Singh brings freedom fighters and management gurus together in ‘Business of Freedom’

Sandeep Singh, former Sales Head of Sahara Television, who has taken a long sabbatical to pen a book, is ready with his new book ‘Business of Freedom’. The book would be unveiled by Deepak Ghaisas, Vice-Chairman & Director, i-Flex Solutions on April 19.

Commenting on the title of the book, Singh explained, “In this book I am comparing the thoughts of freedom fighters with that of management gurus. The idea is to explore both science and art of management.” He, however, stressed that there was no profit motive behind the book, the idea was to share a thought.

When asked how the book would help the corporate world, Singh replied, “My argument is that today we see India poised to be a superpower, but it is not a holistic development. During the freedom struggle, there was lack of communication, infrastructure and transportation, but still our freedom fighters could gather everybody together for a common cause, which today people would find very difficult to do, and that is what we have to figure out from our freedom fighters.”

Singh further said, “The freedom fighters also had a development agenda in their mind, social reformers were also part of the Independence movement. Therefore, it was a holistic effort of development and not just a freedom movement.”

Citing examples of corporate social responsibility, which, according to Singh, was always a part of the freedom movement, he said, “Corporate social responsibilities existed even then, like Gandhian and Birla associations, which were well-known. There were many more such associations, and that’s how corporates can look forward to and learn how they, too, can also contribute to the society.”

Singh is a well-known name in the media and advertising fraternity. He has been associated with Sahara Television’s news channels and print publications as Head of Marketing and Ad Sales. Prior to Sahara, Singh was with SAB TV as VP, Ad Sales.

The preview of the book, which is priced at Rs 245, has been written by Kewal Handa, MD, Pfizer, and President of All Indian Management Association, and Sanjay Hedge, ED, PricewaterhouseCoopers. The forward has been written by Prof PD Jose of IIM, Bangalore.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business