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Samsika enters 10th year of strategic marketing consultancy

21-July-2004
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Samsika enters 10th year of strategic marketing consultancy

Samsika Marketing Consultants – one of the oldest strategic marketing consultancy firms in India, has entered the 10th anniversary year on July 4.

Headed by Chairman and Managing Director, Jagdeep Kapoor who is equipped with over two decades of track record in building strong brands, Samsika Marketing Consultants has an impressive list of clients. Among the brands the group serves, there are Carrier, Fevicol, Reliance, Mother Dairy, Ebony, Idemitsu, Godrej, Anchor, Kotak Mahindra, The Club, Bipoac, Tally , Voltas, ITC-Agro, Motilal Oswal, Crossword, Unichem, Telco, Aditya Birla Group, and many others.

Kapoor served as a marketing professional in various companies including a stint at Parle Agro as Director. During his career he contributed to the building of brands like Halls, Chiclets, Listerine, Frooti, Bailley, Panama, Blue Dart-FedEx and many others.

A visiting faculty member at the Jamnalal Bajaj Institute of Management Studies and at British Council’s Strathclyde MBA Course, Kapoor regularly contributes to various publications including Economic Times, Business Today, Afternoon, Hindu Business Line, Deccan Herald and Times Of India. He has authored five books that earned recognition in the Indian management circle.

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