Top Story


Home >> Media - Others >> Article

Samsika enters 10th year of strategic marketing consultancy

Font Size   16
Samsika enters 10th year of strategic marketing consultancy

Samsika Marketing Consultants – one of the oldest strategic marketing consultancy firms in India, has entered the 10th anniversary year on July 4.

Headed by Chairman and Managing Director, Jagdeep Kapoor who is equipped with over two decades of track record in building strong brands, Samsika Marketing Consultants has an impressive list of clients. Among the brands the group serves, there are Carrier, Fevicol, Reliance, Mother Dairy, Ebony, Idemitsu, Godrej, Anchor, Kotak Mahindra, The Club, Bipoac, Tally , Voltas, ITC-Agro, Motilal Oswal, Crossword, Unichem, Telco, Aditya Birla Group, and many others.

Kapoor served as a marketing professional in various companies including a stint at Parle Agro as Director. During his career he contributed to the building of brands like Halls, Chiclets, Listerine, Frooti, Bailley, Panama, Blue Dart-FedEx and many others.

A visiting faculty member at the Jamnalal Bajaj Institute of Management Studies and at British Council’s Strathclyde MBA Course, Kapoor regularly contributes to various publications including Economic Times, Business Today, Afternoon, Hindu Business Line, Deccan Herald and Times Of India. He has authored five books that earned recognition in the Indian management circle.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.