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Sales Promotional Advertising in the Air-Conditioners Category shows different trends across Festive and Non-Festive Periods : An AdEx India Analysis

31-May-2004
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Sales Promotional Advertising in the Air-Conditioners Category shows different trends across Festive and Non-Festive Periods : An AdEx India Analysis

Last time, we had seen the trend of advertising in the Air Conditioners category over the past few years. Continuing with our special focus on the Air-Conditioners category, let's look at the share of Sales Promotional advertising in this category and the various types of Promotions employed.

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