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Sahara entertainment businesses to come under JV with Percept

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Sahara entertainment businesses to come under JV with Percept

When ‘Mr and Miss Bollywood’ took place, Sahara and Percept entered into a partnership, which has now grown into a much stronger relationship. The duo has floated a joint venture, the function of which embodies the management of all entertainment businesses Sahara is involved in. This would include Sahara films, Sahara Channels, Radio, Film City and Events.

Until some time back, the venture was termed ‘Sahara One’ but as per JV officials, the name is still being finalised. A consulting team has been put in place that will take care of the venture. “The role of this team would be to provide creative and strategic inputs to the existing teams of all the segments of entertainment that Sahara is present in. We have not yet made any changes in the people structure there,” says Peter Isaac, spokesperson for the JV.

Isaac informs that the names in the team include the likes of Kalyan Sundaram, Nirang Desai, Shabbir Boxwala and Karuna Samtani amongst others. “There are other members as well but this is the core team that will be heading various functions of this joint venture,” he adds.

Explaining more on the venture, he shares, “There is still a lot in the planning stage. We need to first bring together all these businesses of entertainment. Then we need to decide which role to be given to whom, based on their forte. There are quite a few details that we are in the process of concretising and we should see action on this soon.”

As far as the team members are concerned, none of the names are new to the arena. Being the former director of Zee TV, Samtani brings in his experience in television programming. The team would be reporting to Shailendra Singh, Joint Managing Director, Percept India. In the current structure, the present teams of all the existing entertainment businesses of Sahara would also be reporting to Singh.

If the project, ‘Mr & Miss Bollywood’ is anything to go by, the relation does prove to be a successful one. Meanwhile, after Alan Mans, President (Films), Percept D’ Mark, who was working on the project, quit the organisation, it came under the supervision of Sanjal Lal, MD, Percept D’ Mark.


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