SAE Technology College, a media education college with campuses in 19 countries, is set to introduce a three-year bachelor’s course in Film and Sound studies in India from October 2005. The college is also considering the launch of a two-year post-graduate programme, though the date has not been finalised yet. An 18-month Visual Effects course is also on the cards.
“In the years to come, we expect the increasing demand for content for media to be driven by a large volume of players, and not by a few market leaders controlling the industry. This will also lead to an increasing number of people creating content themselves,” said Ratish Babu, CEO, SAE Technology College, India.
The new course has been modelled on the college’s successful diploma and degree courses. The course is expected to cover the basics in the foundation year, advanced media applications in sound and film in the second year, while in the final year, students will have the option of choosing between the two specialisation areas of sound and film.
The college’s placement record for the current courses stands at 90 per cent to 95 per cent. However, Babu foresees the emphasis on placement coming down with trainees taking up content creation themselves. “They will have the option of creating content themselves for a variety of media, simply because of the cost of acquiring equipment coming down.”
The post-graduate course planned by SAE in India will deal with a foundation course on media technology for 12 months, while six months would cover management aspects to equip students for working on the business of media.
Interestingly, no communication inviting applications for the new bachelor’s course was sent out separately, and the batch of 20 people has been inducted from the existing prospect database with SAE. The post-graduate programme was expected to be launched in November or December, if things went according to plan, Babu said.
SAE played host to Martin Benge, a veteran in audio recording and music business consulting, at Chennai on September 15. Addressing the media, the ‘sound man’ behind many hits like The Beatles, said, “India is an emerging power in the entertainment space globally.”
Highlighting the impact of piracy and the vulnerability of the music industry to piracy (due to the smaller sizes of music files), Benge said, “For the recorded music industry, it’s an increasingly tougher business environment. The challenge is to create a business model for digital distribution. Today, all you need to market music is a website.”
SAE India was launched five years ago, and promotes media education with technology as its core focus. It has branches in Mumbai, Bangalore, Delhi and Thiruvananthapuram. A new campus is coming up at Chennai to house the increasing number of trainees, and the infrastructure is also undergoing an upgrade.