Top Story

e4m_logo.png

Home >> Media - Others >> Article

Saïd Business School appoints AP Parigi as member of Business Advisory Council

02-June-2010
Font Size   16
Share
Saïd Business School appoints AP Parigi as member of Business Advisory Council

The Saïd Business School, an integral part of the University of Oxford and one of Europe’s youngest and most entrepreneurial business schools, has appointed AP Parigi, former Managing Director & Group CEO, Eros India, as a member of its business advisory council.

Parigi will rub shoulders with thought leaders from Deutsche Bank, Bain Capital, Walton Bates, Hellman & Friedman, LinkedIn, L’Oreal UK & Ireland, Twitter, Inc., HMV Group, De Beers Group of Companies, and Lloyds Baking Group Plc., to name a few. The only other Indian professional on the council is Subramanian Ramadorai, Vice Chairman, Tata Consultancy Services.

The Saïd Business School embodies the academic rigour and forward thinking that has made Oxford a world leader in education. Members of the council provide advice and guidance on several initiatives and programmes of the school and assist in the development of links between the Centre and the wider business, academic and policy communities.

Parigi is credited with developing Radio Mirchi into a power brand and one of the fastest growing media platforms, with a footprint of more than 200 million people across 32 cities, and broadcasting in 10 languages throughout India, within seven years of inception.

He had successfully led the dialogue with the regulatory bodies for the Phase II radio policy, which paved the way for the exponential growth of the private FM radio sector in India. He lead managed the acquisition of the UK radio business franchise of the SMG Group, the first overseas acquisition by any Indian media group.

More recently, Parigi received the Life Time Achievement Award by the World Brand Congress in Mumbai for his contribution in building the brand Radio Mirchi during his tenure as MD and CEO of Entertainment Network India Ltd.

Earlier in April 2009, he was also awarded the 2009 Rensselaer Entrepreneur of the Year Award by the Severino Center for Technological Entrepreneurship in the Lally School of Management & Technology, New York.

Parigi has the rare distinction of having held business leadership positions in the field of telecommunications, media & entertainment, in the last 35 years. He serves on the Boards of several Times of India Group companies, including Times Innovative Media Ltd (out-of-home), Times Now (television), and WorldWide Media (a joint venture with the BBC).

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...