At the second AGM of Rural Marketing Agencies Association of India (RMAAI) held in Delhi, RV Rajan, Chairman of the Chennai-based Anugrah Madison, has been elected as the President for third term for year 2007-08. Rajan is also the Founder President of RMAAI.
The other office bearers are Pradeep Kashyap from MART, Delhi, as Vice President; Khurram Askari from Insight Communications, Hyderabad, as Secretary; and R Parthasarathy from Kripa Outdoor Publicity, Chennai. The other EC members include Anurag Gupta of Ogilvy Outreach, Mumbai; Pradeep Lokhande of Rural Relations, Pune; RA Patankar of Sampark, Mumbai; Sandip Bansal of Xpanse Asia, Mumbai; Sanjay Kaul of Impact Communication, Delhi; Sanjay Pragat of Vision Force, Bhopal; and Sunil Khairnar of India Agribusiness, Delhi.
Reviewing the performance of RMAAI since its inauguration in March 2005, Rajan said, “Though the association is only two years old, we have made tremendous strides in increasing the awareness about rural marketing, and what needs to be done by the corporates to get a bigger pie of the fast growing markets in rural India.”
The Rural ICT Seminar, the third industry-focussed seminar conducted by RMAAI in association with Nasscom Foundation, has proved to be a tremendous success, judging by the new ideas generated and the active interaction between the speakers and the audience.
“During the coming year, we are planning a seminar on rural telecommunication, a case study contest aimed at the students of leading management institutes based on the rural projects which will help create greater awareness about rural marketing among the student community. A seminar on ‘Public Private Partnership in Rural Development’ is to be held in Bhopal later in the year.”
According to Rajan, RMAAI is also planning to bring out a book on ‘Case Studies in Rural Marketing’ in association with Mudra Institute of Communciation, Ahmedabad. MICA has also entrusted RMAAI to conduct a full credit course in rural marketing during the current year, where the association will be completely responsible for the syllabus and the faculty, which who will be drawn from among the members of RMAAI. With assistance from MICA, the RMAAI website also carries news clippings on rural marketing every month, which can be downloaded by members and others interested in information on rural marketing.
RMAAI is also planning to conduct a study to get a profile of rural shops and the purchase behaviour of rural shoppers. RMAAI also publishes the ‘Journal of Rural Marketing’, a quarterly that carries news, articles and information of interest to rural marketers. Three issues have already been released. The fourth issue highlighting the Rural ICT Seminar is expected to be out in July 2007.