TATA group is looking for a change in its media front. The account, which is currently handled by The Mediaedge, is under review. Industry sources inform that the corporate baron has invited four other agencies for the pitch. The account is pegged at over Rs 200 crore.
Sources inform that the agencies invited for the pitch are GroupM’s MindShare, Lodestar (FCB Ulka), Madison and Starcom. The pitch processes are due to begin next week. The pitch includes the entire range of TATA group companies like, Titan, Tata Tea, Tata Motors, The Taj Chain of Hotels, TATA AIG, Tata Steel, Tata Indicom and Tata Consultancy Services.
The Tata Group operates business in seven industry sectors and has a total of 80 companies in these sectors. The sectors include materials, engineering, energy, consumer products, chemicals, communications and information systems and services. The group claims to follow the strategic focus of moving from generic-driven businesses to brand-driven.
On being contacted, TATA group spokesperson refused to comment on the development.