Top Story

e4m_logo.png

Home >> Media - Others >> Article

Rs 200-cr TATA group media account under review

08-June-2004
Font Size   16
Share
Rs 200-cr TATA group media account under review

TATA group is looking for a change in its media front. The account, which is currently handled by The Mediaedge, is under review. Industry sources inform that the corporate baron has invited four other agencies for the pitch. The account is pegged at over Rs 200 crore.

Sources inform that the agencies invited for the pitch are GroupM’s MindShare, Lodestar (FCB Ulka), Madison and Starcom. The pitch processes are due to begin next week. The pitch includes the entire range of TATA group companies like, Titan, Tata Tea, Tata Motors, The Taj Chain of Hotels, TATA AIG, Tata Steel, Tata Indicom and Tata Consultancy Services.

The Tata Group operates business in seven industry sectors and has a total of 80 companies in these sectors. The sectors include materials, engineering, energy, consumer products, chemicals, communications and information systems and services. The group claims to follow the strategic focus of moving from generic-driven businesses to brand-driven.

On being contacted, TATA group spokesperson refused to comment on the development.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by