Top Story


Home >> Media - Others >> Article

Rs 10-cr-plus Amway AoR goes to OMS

Font Size   16
Rs 10-cr-plus Amway AoR goes to OMS

In a two-way pitch, contesting with The Media Edge, OMS (Optimum Media Solutions) has bagged the Rs 10-crore-plus media planning and buying business of Amway. Sources say that the account is substantial in view of the fact that Amway has a significant number of new launches lined up for this year and is looking at enhanced decibels in the market. Until a few months back, the creative part of the business was being handled by Interact Vision. The agency had acted as a launch pad for the company. Around three months back, Rediffusion bagged the creative business.

Announcing the win, Kajal Thakur, Regional Director (OMS, Delhi), said, “It’s a great way to start the New Year. Amway is a significant win for us, owing to the fact that it’s a reputed group around the globe and it’s earned quite a name for itself in the domestic market within a short span of time. Till date, Amway has largely been about print advertising, but with a number of new launches panned out this year, the company is looking for enhanced decibels in the Indian market. With a turnover of above Rs 600 crore every year, Amway would be seeing a fair amount of action this year.” Thakur however declined to comment on the quantum of advertising spends the company is looking at.

Amway India is a wholly owned subsidiary of Amway Corporation, US and was established in India in August 1995 after getting approval from the Foreign Investment Promotion Board. The company manufactures all its products in India through three third-party manufacturers. Till now, it has invested in excess of $ 35 million in India, of which $ 6 million is in the form of foreign direct investment.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...