Top Story


Home >> Media - Others >> Article

Roy Morgan to introduce research model ‘Single Source Sample’ in India

Font Size   16
Roy Morgan to introduce research model ‘Single Source Sample’ in India

After successfully introducing its research model Single Source Sample in Indonesia last year, Roy Morgan Research, Australia’s leading research house, is currently looking at opportunities to introduce it in India.

“We want to do a pilot survey in the later part of the year. It would be a continuous process from next year,” said Debnath Guharoy, Regional Director, Asia, Roy Morgan Research.

As the name suggests, the Single Source Sample would give an opportunity to know the consumers in a single survey. “It is the only way to profile a consumer holistically, without assumptions and guesswork,” said Guharoy.

The research model will be a tool to get a clear picture of the consumers from all the aspects. It invites respondents to have opinion about everything from politics, to sports to business to entertainment, etc., said Guharoy.

Covering over 30 industries and over 150 product categories, the model from the Roy Morgan stable is connected to core data such as demographics, income and expenditure, attitudes and opinions, sports and leisure, lifestyle and media.

The research model proposes to have eight to ten thousand respondents per month once it starts functioning in India. Produced nationally and updated quarterly, it will help in getting access to statistically valid responses to all aspects of consumer behaviour which will help in measuring the dynamics between products and categories, consumption and demand, habits and preferences.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking