Top Story

e4m_logo.png

Home >> Media - Others >> Article

RMAAI announces India’s first ever contest for rural marketing case studies

16-August-2006
Font Size   16
Share
RMAAI announces India’s first ever contest for rural marketing case studies

Rural Marketing Agencies Association of India (RMAAI) has announced RMAAI Awards 2006, a rural marketing case studies contest, which is seen as a first of its kind in the country. The contest aims at recognising rural initiatives that have made a difference in the market place.

R V Rajan, President, RMAAI, said, “The idea is not only to recognise rural marketing campaigns which have made a difference, but also to reward such initiatives that have helped achieve company objectives.”

The Awards will have seven categories and each category will have two prizes – Gold and Silver. The seven categories will cover: best long term rural marketing initiative, best integrated rural marketing campaign, best innovative rural marketing initiative, most effective use of event marketing, most effective use of sales promotion and point of purchase, most effective use of direct marketing print and implementation of the year.

The contest is open to rural marketing and advertising agencies, marketing and brand consultancies, promotion marketing companies, rural research agencies, and marketing departments of corporates directly dealing with rural marketing. Last date for receiving entries is September 20, 2006.

The Awards function is slated for the first week of November in Mumbai. Later on, the Association also plans to bring out a book featuring the prize-winning case studies.

RMAAI is an association of organisations devoted to rural marketing in India. The Association conducts industry-focused seminars, workshops and courses in rural marketing in management institutes.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.