Rural Marketing Agencies Association of India (RMAAI) has announced RMAAI Awards 2006, a rural marketing case studies contest, which is seen as a first of its kind in the country. The contest aims at recognising rural initiatives that have made a difference in the market place.
R V Rajan, President, RMAAI, said, “The idea is not only to recognise rural marketing campaigns which have made a difference, but also to reward such initiatives that have helped achieve company objectives.”
The Awards will have seven categories and each category will have two prizes – Gold and Silver. The seven categories will cover: best long term rural marketing initiative, best integrated rural marketing campaign, best innovative rural marketing initiative, most effective use of event marketing, most effective use of sales promotion and point of purchase, most effective use of direct marketing print and implementation of the year.
The contest is open to rural marketing and advertising agencies, marketing and brand consultancies, promotion marketing companies, rural research agencies, and marketing departments of corporates directly dealing with rural marketing. Last date for receiving entries is September 20, 2006.
The Awards function is slated for the first week of November in Mumbai. Later on, the Association also plans to bring out a book featuring the prize-winning case studies.
RMAAI is an association of organisations devoted to rural marketing in India. The Association conducts industry-focused seminars, workshops and courses in rural marketing in management institutes.