Rural Marketing Agencies Association of India (RMAAI), in association with Public Relations Council of India (PRCI), is organising a seminar on ‘Issues, Challenges and Opportunities faced by Insurance companies in Rural India’. The seminar will focus exclusively on Rural Insurance and is a first of its kind.
According to R V Rajan, President of RMAAI, “One of the objectives of the Association is to disseminate knowledge on the many aspects of rural marketing among the corporate sector and management students in the country. As a part of this effort, RMAAI has plans to conduct a series of seminars focused on rural marketing in various sectors. The seminar on rural insurance is the first in the series. Series on rural banking, IT and telecom, consumer durables and FMCG sectors will follow.”
The first seminar is being held to coincide with the first AGM of the RMAAI, and will be held in Hyderabad on June 12, 2006. The keynote speaker is N Rangachary, Advisor to Chief Minister of Andhra Pradesh, and former Director of IRDA. Other speakers include Bipul Chatterjee of Birla Sunlife, Joydeep Roy of TATA AIG, Mukti Bosco of Healing Fields Foundation, Nitya Kalyani of India Insurance Journal, N N Joshi of ING Group, and M Parshad of the Agriculture Insurance Company of India.
RMAAI’s plans include an industry study to find out the importance given to rural marketing efforts by the corporate sector; and courses in rural marketing to management institutes. The Association has successfully conducted a course at the S P Jain Institute of Management, Mumbai recently, providing content and faculty, and also evaluating students on a turnkey basis.
On the anvil from RMAAI is a quarterly journal on rural marketing, which will include news clips, case studies, interviews with stalwarts and feature articles, among others. The first issue is expected to be released in June this year.
Another ambitious project of the Association is a ‘Rural Marketing Works’ seminar based on a contest pertaining to rural marketing case studies. This is scheduled to be held in September 2006.
The RMAAI is an industry body formed recently to ‘protect and promote’ the cause of rural marketing in India.